Travel
Chickadee Travel App
Capstone Project
PROCESS
Conceptualize project idea
Conduct user research with survey and interviews
Competitive analysis
Develop user personas and empathy maps
Strategize content with card sorting, user flows, and sitemap discovery
Low-fidelity sketches
Medium-fidelity wireframes
Logo and style guide creation
High-fidelity clickable prototype
Usability analysis.
SCOPE
Create a concept for a new mobile app or website idea and perform all the tasks related to UX Design including research, content strategy, information architecture, UI design, prototyping, and usability testing.
Role
As a student I performed all roles as listed above.
SIGNIFICANCE
Although this project was part of a course curriculum, the skills demonstrated show a high aptitude for UX Design. Throughout the coursework I was exposed to every part of the design process and conducted actual research including remote user testing and interviews. I believe this is an important piece in my professional repertoire.
